Background: Discord is a popular communication platform for online communities, particularly for gamers. The client wanted to increase the number of members in their Discord server.
Objective: The objective of the campaign was to increase the number of members in the Discord server by 50% within the next 3 months.
Strategy:
- Utilize social media platforms such as Twitter and Instagram to promote the Discord server and its community.
- Partner with popular content creators in the gaming industry to showcase the benefits of joining the Discord server.
- Host regular events and giveaways to incentivize members to invite their friends to join the server.
- Optimize the server’s layout and information to make it easy for new members to navigate and understand the purpose of the server.
Implementation:
- Created a social media campaign on Twitter and Instagram to promote the Discord server, using relevant hashtags and targeting gamers.
- Collaborated with popular content creators in the gaming industry to create videos and posts showcasing the community and its benefits.
- Hosted weekly events such as game nights and giveaways for members who invite their friends to join the server.
- Optimized the server’s layout and information, making it easy for new members to understand the purpose and rules of the server.
Results: The campaign was successful in increasing the number of members in the Discord server by 60% within the 3-month period. The social media campaign helped to increase brand awareness and attract new members, while the partnerships with content creators and regular events helped to engage and retain current members. The optimized server layout and information also made it easier for new members to understand and become a part of the community.
Conclusion: The campaign demonstrated that a multi-faceted approach, utilizing social media, partnerships, and community-building events, can be effective in growing a Discord server’s membership. Additionally, making the server easy to navigate and understand can also help attract and retain new members.
